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Our Work / Indian Nutraceutical Brand
CASE STUDY · PAID MEDIA & AUTOMATION

An Always-On Acquisition Engine for a Nutraceutical Brand.

How we connected Meta Ads, creator-led Reels, WhatsApp automation and a monthly content plan into one growth system for an Indian supplement brand.

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CLIENT
Name withheld (confidential)
INDUSTRY
Nutraceuticals & supplements, India
SERVICES
Meta Ads, creative scripting, WhatsApp automation, social content
ENGAGEMENT
Ongoing monthly partnership
Meta Ads
Campaign management for customer acquisition, with structured testing and ongoing optimisation.
Creator Reels
Influencer and creator Reel scripts that give the ads a steady supply of fresh, native creative.
WhatsApp
Automated sequences that follow up with every buyer after the first order.
THE CLIENT
Who they are

A growing Indian nutraceutical brand selling supplements to customers across India, with a strong product range and ambitions to scale its direct-to-consumer sales.

THE CHALLENGE
What was stuck

Paid social needed clearer structure and a steady supply of fresh creative. Just as important, there was no system for staying in touch with buyers after their first purchase, so repeat business was left to chance.

THE STRATEGY
What we decided to do
Run Meta Ads around clear acquisition objectives, with a regular testing rhythm instead of one-off campaigns.
Feed the ads with creator-led Reels, because native, human content tends to earn attention that polished brand ads miss.
Treat the first order as the start of the relationship, using WhatsApp automation to follow up, educate and bring buyers back.
THE EXECUTION
What we actually did

We manage the brand’s Meta Ads campaigns, write influencer and creator Reel scripts, built WhatsApp automation sequences in AiSensy, and plan a monthly social content calendar so organic and paid messaging stay aligned. Product priorities are agreed with the brand each month, so spend and content focus on the right products.

THE OUTCOME
What changed

The brand now has an always-on acquisition system rather than a set of disconnected activities: structured campaigns, a dependable pipeline of creator content, automated follow-up for every buyer, and a content plan that supports all three. Performance figures are kept confidential at the client’s request.

The client's name and performance data are withheld for confidentiality. Marketing results vary according to business circumstances, market conditions, execution, and other factors.

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