ROIal Labs, Pure PerformanceROIal Labs, Pure Performance Book a Growth Strategy Call
OUR WORK

Different Challenges. Tailored Growth Strategies.

We don't believe in one-size-fits-all marketing. Every project starts with the business challenge and builds toward a strategy that fits the brand, audience, and growth objectives.

STRATEGY IN ACTION

Featured Project: Indian Nutraceutical Brand

The Challenge
Meta Ads spend needed clearer structure and fresher creative, and there was no system for following up with buyers after their first purchase.
The Strategy
We manage the brand’s Meta Ads, write creator and influencer Reel scripts, built WhatsApp automation sequences, and plan the monthly social content calendar.
The Outcome
An always-on acquisition engine: structured campaigns, a steady pipeline of creator-led creative, and automated WhatsApp follow-up for every buyer.
Explore the Case Study
SELECTED PROJECTS

Filter by growth challenge.

Project 01
Customer Acquisition

Scaling Paid Acquisition for an Indian Nutraceutical Brand

A growing supplement brand selling across India needed paid social to bring in new buyers and keep them engaged after the first order.

Challenge: Meta Ads spend needed clearer structure and fresher creative, and there was no system for following up with buyers after their first purchase.
Approach: We manage the brand’s Meta Ads, write creator and influencer Reel scripts, built WhatsApp automation sequences, and plan the monthly social content calendar.
Outcome: An always-on acquisition engine: structured campaigns, a steady pipeline of creator-led creative, and automated WhatsApp follow-up for every buyer.
View Case Study
Project 02
Lead Generation & Automation

Turning Ad Clicks Into Booked Dental Appointments

A dental business wanted its advertising to fill the appointment book, not just produce enquiries that went cold.

Challenge: Leads from ads waited too long for a reply, and too many never became a booked visit.
Approach: Lead-generation ads connected to an automated follow-up system: instant replies, reminders, and a simple path to book.
Outcome: Every new enquiry now gets an immediate, consistent response and a clear route to booking, without manual chasing.
Discuss a Similar Project
Project 03
Email & Retention

A Retention Roadmap for a Singapore Hair Care Brand

A D2C hair care brand in Singapore wanted email to drive more repeat purchases.

Challenge: Its Klaviyo account was underused, and there was no clear plan for growing email revenue.
Approach: A deep Klaviyo audit, a prioritised growth roadmap covering flows and segmentation, and new sign-up pop-up copy.
Outcome: A clear, prioritised plan for the email channel, with quick wins identified and new list-growth copy ready to launch.
Discuss a Similar Project
Project 04
Email & Retention

Planning a Klaviyo Migration for a Canadian Luxury Jeweller

A luxury jewellery retailer in Canada was moving its email marketing to Klaviyo.

Challenge: Switching platforms without losing subscribers, automations, or the premium feel of its emails.
Approach: A Klaviyo migration plan and scope of work, plus on-brand email copy for the new programme.
Outcome: A documented migration path and an email programme built to keep the brand’s luxury voice intact.
Discuss a Similar Project
PROOF THROUGH EXECUTION

See What Happens When Strategy Meets Action.

Each case study explains not just what changed, but why the work mattered.

Case Study 01 — Paid Media
Building an Always-On Acquisition Engine

Indian nutraceutical brand: Meta Ads, creator-led Reels and WhatsApp automation working as one system.

Case Study 02 — Lead Generation
From Ad Click to Booked Appointment

Dental business: lead ads connected to instant, automated follow-up and a simple path to book.

Case Study 03 — Retention Marketing
A Clear Plan for Email Growth

Singapore hair care brand: Klaviyo audit, prioritised retention roadmap and new list-growth copy.

Client names are withheld for confidentiality. Where results cannot be disclosed, we describe the challenge and approach without implying outcomes. Marketing results vary according to business circumstances, market conditions, execution, and other factors.

Have a growth challenge like these?

Tell us about your business. We'll help you understand your opportunities and determine the right next step.

Book a Growth Strategy Call